About us

Established in 2012, Warranty Assist has fast become a leading provider of warranty re-sale products for over 2000 independent dealers

Set up by car dealers, for car dealers, we aim to offer the best blend of warranty protection, value for money, flexibility and choice. Our three levels of cover help you tailor solutions to best-fit individual customer needs, safe in the knowledge that they are covered by an industry-leading solution.

Warranty Assist's Managing Director John Highfield brings over 25-years' experience in automotive frontline sales, aftersales, financial services and re-marketing. With a keen understanding on the pressures facing dealership profitability, his focus is to deliver a product that gives dealers the flexibility to build margins and profit.

Intelligent Motoring

Warranty Assist is part of the Intelligent Motoring group, one of the UK's fastest growing motoring protection and aftersales providers.

Group CEO Duncan McClure Fisher pioneered warranty sales to consumer customers before branching into dealer warranty sales, as well as an extended range of car protection products including tyres, cosmetic repair (SMART) and alloy insurance cover.

As well as Warranty Assist, Intelligent Motoring is the group holding company for the tyres comparison platform Motokiki as well as the consumer association MotorEasy. All three brands are based in Reading, where they are served by a dedicated call centre and Accounts management team.

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Intelligent Motoring founder and CEO Duncan McClure Fisher, said:

“John’s skills and experience are perfect for Warranty Assist, and we are confident that we’ll be able to take full advantage of both short and longer-term opportunities in a rapidly evolving market. His appointment reflects our ambition of achieving sustained growth.”

Warranty Assist Warranty Plans

Warranty plans for dealer customers - Mechanical and electrical breakdowns on used private motor vehicles, sold by a dealer to customers. Vehicles can be covered by the dealer and customer purchasing a warranty plan from our online system (subject to Ts&Cs).

Warranty Assist provides all aspects of the plan, and deals with all requests for repairs in-house; ensuring fast decisions and clear communication. Our warranty plans allow VAT registered dealers to reclaim the VAT relating to their warranty purchases, helping to keep overheads as low as possible.

  • Choose from 3, 6, 12 & 24 month warranties
  • Covers vehicles up to 15 years and 150,000 miles (at the start of cover)
  • Repair limits from £250 up to the purchase price of the vehicle
  • Labour Rates £60, £120 & £200
  • Fast-track dealer claims - Decisions within 24 hours

Warranty Assist Benefits

Efficient, pro-active and dynamic Warranty Assist is expanding rapidly, investing heavily in both the latest web-based technologies to provide a fully integrated dealer interface and online portal in conjunction with teams of highly experienced telephone-based account managers.

  • Portal

    Website portal

    Each registered dealer has their own Warranty Assist dedicated portal to arrange cover for individual cars and email, print and issue customer warranty plan documents. Your account on the user-friendly online portal can be accessed instantly 24/7 from any device.

  • WhatsApp


    All we need is the car specification and customer details, simply message
    07549 434314

  • Email Marketing

    Email Marketing

    Frequent contact with dealers by sending them emails to keep them updated.

  • COVID-19


    We are Covid-19 friendly with all our services fully digital.

  • Offers


    We offer free add-on products, refer a friend vouchers and keep an eye out for giveaways and competitions.

  • News


    Click here to see Warranty Assist's exclusive partners, these are all available via fully integrated digital platforms that have been uniquely designed for the dealer market.


Contact Us

Any Questions? Give us a call or send us an email:

0808 208 2390

Mon-Fri: 09:00 - 18:00
Sat: 10:00 - 16:00
Send us an email